The true
is that if you get your web services from a third party… doesn't matter if your
mobile presence is made by responsive design or mobile optimization. The issue
is for your web services providers.
First
we have to define responsive and mobile.
Mobile:
The
mobile optimization is in plain English an optimized copy of the website, where
the server does the work to deliver an optimized web page which fits in any
device (phone, tablet etc).
Mobile
is faster and has more features than a responsive. . (Advantage for a mobile customer)
Mobile
is easier to develop than mobile. (Advantage
for a web developer)
Mobile
is more complicated to maintain, any change on core code on the web has to be
made on the mobile site. (Disadvantage for
a web developer)
Old myth,
Google will penalize the mobile site because double index contend due to Google
has to crawl and index multiple versions of the same site. Today mobile standards
don’t allow this, it only redirect to the correct mobile page according to the
device, also allowing that Google only index the web desktop version of a page.
SEO also is optimized in favor of main web site. More tech info. (Neutral point)
Data
and information on mobile is easy to maintain, any change of data on the web is
automatically reflected on mobile. (Advantage
for florist)
Responsive:
The responsive
design makes a device (phone, tablet etc) work to automatically adjust the
webpage according to a device’s screen size.
Responsive
design is more complicated to develop than mobile. (Disadvantage for a web
developer)
Responsive
is easier to maintain, any change on core code on the web is automatically reflected
on mobile. (Advantage for a web developer)
Data
and information on responsive is easy to maintain, any change of data on the
web is automatically reflected on mobile. (Advantage
for florist)
Responsive
will use the same URL and SEO that is used on main web site. (Neutral point)
Responsive is slower than Mobile and do not handle efficiently the same features
that are present on main website which requires a powerful equipment like a
laptop. (Advantage for a mobile customer)
In my
opinion Mobile has a slim advantage over Responsive. Mobile gives to the
customer more features and faster webpage loading speed for his device than
responsive does.
Imaging
a customer with an average phone, or browsing with a 3G connection… on
responsive site he will spend a lot of time trying to reach the site; meanwhile
on mobile optimized site, everything will be faster. Responsive is fantastic
for a site that does not need many features like a blog; but, on an eCommerce site… mobile is better.
Important
sites that prefer mobile over responsive:
- Apple
- Amazon
- BBC
- Huffington Post
- Walmart USA
- Alibaba
- YouTube
- Carrefour
- eBay... and more!.
.
