In the recent times
with the advanced technological developments, each one of you tries to reduce
the effort needed to go out for buying various things. But when the florists
try to search for the florist software online, they always acquire just blurred
information. With the increasing number of occasions and events like wedding,
birthdays, and other get together, throughout the year, the flowers are the
most important part of the process. You can express all your emotions with
flower and that’s the reason why florist business has taken an upswing market
in the online course. The leaders in the florist wire services like Teleflora,
FTD, and 1800 Flowers are believed to be vague in their transaction processes
with the florists. Though they set a high standard with their high end software
and appliances, it is assumed that these companies do not show their public
prices, keeping the florists in an unclear state and making their purchase, a
difficult one.
It is seen that the companies
like Teleflora, FTD and 1800 Flowers believes in convincing customers of their
value of the product in person and does not provide any pricing details online
or over the phone and mail. Any florist who searches for florist software online
as per their budget is sure to get annoyed with the hide and seek policy that
these companies acquire. The price does make a matter of substance and no
matter how attractive or great your product is, people wish to check out the
prices before buying any range of goods online.
Lack
of Transparency
The people are used to
a particular way of shopping but with the wire services occupying a great space
in the market, the florists prefer to acquire all the information from the
websites and plan the software purchase according to their budget. The
information that a wire service can provide is immense and the people expect
clarity in every way. Not only do the product information but the price and
other details regarding the offer must be published in open. But the prices
offered by these big companies differ in every place depending on the
commission that the local vendors are looking for, their readiness to compensate
or depending on their requirement and so on. For
instance, in a small town like New Mexico the system cost reaches hardly $4500,
but in a city like Miami the cost soars higher up to $8000.
It
is very important that the commercial wire services reach out to the small
towns equally as in the big cities and viceversa.
If not, then the big companies like Teleflora, FTD and many more can easily
quote their prices the way they want. The POS software helps
the giant florists
to set different prices for various customers and suppress the pricing details as
per the customers’ budget or their willingness to pay and makes it really easy
for these leaders in the business to cheat the florists. These companies have a
different pricing policy based on several variables. There is no transparency
in their dealings and even in the same cities they offer different price to different florists as
per their budget and size. Like for example, they can charge $7000 to a
specific florist meanwhile charge $9000 to another florist in the same city.
Comparison
The customer is always
in search for a clean transaction where he gets to know the right price upfront
and the best deals available for him. He would, without any doubt; feel cheated
if someone charges higher based on his location and situation. Definitely he
would conclude as taking advantage of the situation. For instance, in the case of cars too, the marketer wants to
get the customer in his showroom through publishing the price of base model
which is either not available or is so much stripped down that customer would
settle for higher model and pay more for it.
The car is mostly a onetime
high ticket size purchase for the customer who would like to get into details
of the features and accessories before settling for final price. But POS software is a requirement for the
entire year as the people keep buying flowers from these florists and would
obviously expect transparency in all respects in regard to their purchase from
them. Therefore, the price should be clearly mentioned without any hidden
agenda.
Thus, it is very much
predictable that the leaders like Teleflora, FTD or 1800 Flower’s prices are
higher than the competitive market price and so they do not entertain customers
over phone or mail and neither do they display a clear price on their websites.
Or else their prices are too low to display on the portal, which gives an
unprofessional vibe screaming “my service is not worth much!!” However, it is
always the crisp and particular information that the websites provide about
their requirement which the customers get attracted to. So transparency is the
only way that can attract customers and hold on to them for a future long
business relationship.