We live in a rapidly
growing society where we want the things to be as easy and quick as possible. In
the earlier years (2002 – 2009), it was
seen that the One Page Checkout process was the most attractive system to get
through the checkout online process. The Internet and World Wide Web was not
that technologically advanced and the connection was too slow to sustain nicely
a multiple page checkout process. The trend was to setup a system where every
single detail was incorporated into just one page to get through the checkout process.
Gaining Popularity of Multiple Page Check Out
Today, web pages load faster than they did six years ago. Currently
the web speeds standard and the loading time of the web pages have improved a
lot. The Experts on the big ecommerce websites are thankful today to the
internet speeds, they have created checkout systems which are more like a GPS which
guides the customer step by step with the multiple checkout process and it is preferred
rather than a One Page Checkout which was in the past a must feature on any
other ecommerce site.
The multiple page
checkout system is gaining popularity again with each passing day and most of the top
500 Fortune Companies are utilizing the multiple page checkout process in their
daily transactions online, also focusing on the conversions through their web
pages. The Multiple Page Checkout guides a customer through every step he takes, while making any purchase online or form fills ups for banks or insurance with detailed
information. It acts like a GPS guiding a customer through the process, holding
his hand so that he won’t have any problem in understanding the points to be
filled in. It is always better to have multiple page checkouts than scrolling
through the one page cluttered of fields to be filed that often makes it a
lengthy and confusing process; multi page GPS
step by step checkout process try to avoid customer filling processes a confusing
one, making an easy task the checkout process.
The One Page Checkout
process has been relegated by the well known multiple page checkout that is
even simpler and the online form fill up or web pages are clearly understood
and well implemented making the multiple page checkout process potentially lead
to more conversions in the form of customers and traffic increase on a website
which indirectly leads to more money. For instance, the Online TurboTax which
has a multiple forms and fields works as a GPS, leading the customer step by
step through all the process. The inquiries are made in plain English and his
replies are put on the right tax documents. Then the only thing remains to do
is the e-filing or the print of the tax return. It's that trouble-free and
effortless. It is always simpler to complete four easier steps than completing
one big, cluttered and confusing step.
There is no doubt that the one page check out was a great
process in the early years but with the highly developed technologies and fast
speed Internet connection, today, the multiple page checkout process have taken
the center stage with all the leading high end companies taking up multiple
step checkout to control all their transactions in rapid and simple steps. As a
whole, to make the customer’s checkout process easier, potentially including on each of the steps additional cross offers, tips, and features that reinforce trust that on One Page Checkout could be difficult to do; it is always better to
go with the multiple page checkout system.
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