Why florist owners still prefer Wire Services

Florists under the Umbrella of Wired Services

The wire services came to USA in 1910 and have existed ever since. Teleflora, 1800flowers and FTD have a firm grip in this segment and continue to provide a stable service since a long time. On those years, the florist did not have the option to venture into anything else other than the available wire services due to lack of competency and capital, thus, making the wired services, the most desired one. Now, when a first time florist decides to choose the florist wired service, he gets the details of the available sources and naturally ends up in choosing the most advertised service, especially if it is by companies with decades of presence.  The most advertised service is naturally from the one with deepest pocket and may or may not be the best available.  The florist later continues to suffer due to this wrong decision.

The current lack of Transparency

The detailed information related to the POS software and web services are not easily available to the florists due to the lack of transparency among the leading wire services who prefer to keep the information hidden on their websites and only reveals it in person to get the benefit, judging the florist’s capacity to pay or their budget and it keeps differing at every part of the city from florist to florist. Also, whatever information available is often not clarified by the right authority over phone or mail. This leads to a situation that florist has to get educated from various sources inclusive by word of mouth and paid advertising. It is quite natural that the lack of transparency among the larger players like Teleflora, FTD or 1800 flowers is overlooked while taking the decision to acquire the best software to run their business; the smile and sweet talk of the vendor rule and convince. see  Lack of Transparency from Florist Wire Services.

Fear to face the new technologies

The “advanced” age of the florist owners results in a number of hurdles. The florist is unable to establish the emotional connect with his customers due to the generation gap. They are afraid to try and adapt to new technologies and services. They get attached to the legacy system and want to continue with it. Also they apprehend that if they try to set up a new system, it might take time to stabilize and this would create issues and may result in losses. Also to decide to scrap the existing wire service in favor of something which they have experienced is tough for this age group, Young People do not want to be a Florist. The florists are afraid that the new system would need skill sets which they do not posses. They wish to continue with what they have mastered over the years. Like every other businessman, the florists fear that new social trends would bring instability.

Florist as a profession is losing its appeal due to Order Gathers that have started to reap benefits through their small websites and a low pay to the local florist. In fact 90% of the people attending a florist congress are over 45 years of age. They may not have detailed knowledge of the latest software and hardware but they have their expertise and yet due to the various hurdles try to remain under the umbrella of these wired services. They have a tendency to accept and move on rather than experiment and aim for better success and better revenue.

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