Young People do not want to be a Florist

Young People do not want to be a Florist

After a lot of conversations with young people, who are currently on their last year of high school or enrolled on college, we believe that there are some important points to share today.

The excitement in a career of florist seems to have faded. If one asks about his potential preferred job, hardly any young guy will name florist as his first choice; even, the next potential generation of florists who are supposed to relieve their florist parents are opting for other career alternatives; they are not seeing big profits in the business. The opinion is partly created because big wire services like Teleflora, FTD or 1800Flowers are the big tycoon who marks a very high price and fees for the floral software, hardware and services that is supposed to help florist to obtain a formidable profits; but the true is that florist are perceived as a mere employees and very dependent of wire services companies. These biggies gather most of the orders and the florists just fulfill those orders. The big wire services and technology providers like Teleflora, FTD and many more provides expensive software and services that becomes a hindrance for the young guys who think of venturing into a florist business as they lack the capital to give competition to the leaders.

The florist business does not remain all the same like it was earlier, now profits are declining;  meanwhile the big investment on the high end software and florist appliances like refrigerator etc, are big enough for the starters to create a niche for themselves in comparison to any other business or profession. Moreover, it is obvious that the youth of today does not want to participate as they see, every florist using the same products with very similar advertising strategies and even related and easily comparable websites like any Mac Donald’s Franchisee but it is the high prices in software, wiring fees and unbalanced profit sharing, that have been set by the leading Wire Order Companies that makes the young people think more than once before initiating a business. This is a big entry barrier for young entrepreneurs.

Interference of the South Asian Countries

While thinking of venturing into any business, a proper planning is very important and a genuine mindset and purpose for getting into it. But with the interference of Order Gathers from the South Asian Countries like India Pakistan and Bangladesh, the florist business hardly has any scope for the new comers. The overseas guys who seem to be “very smart” just set up a website at a low cost and get all the orders across the globe and let alone the local florist do the hard work at a nominal price, everything with the  Wire Order Companies complicity. In this way, the so called smart guys reap in the commission benefit at a huge margin. In the florist sector, the Order Gathers are in huge and increasing numbers who affect the florist business very badly by killing the entire florist market and reducing the value of the florist endeavor

Occasions affecting the Florists

The work of a florist involves several aspects and in depth understanding of the customer’s need. There are many intricate details in making of a flower arrangement. Many different types of materials are used which include green or dried flowers, silk etc.  Floristry is an art and a creative profession. Besides the flower arrangement, a florist has to understand the occasion like wedding, funeral, and birthday and so on.  He should have an understanding of mother’s day, teacher’s day, and Thanksgiving Day, et al. The most important skill of a florist is his ability to assist people in expressing their feelings through proper selection and flower arrangements.

But it is very often seen that with the increasing number of occasions every now and then throughout the year, the event planners are doing great business instead of the florists. Every other occasion requires flowers which are an important part of the occasion but the people are more interested to hire the event planners to set up the entire event rather than appointing the florists for the work. Thus, these florists “again” have ended up being just mere employees appointed by event planners; a lot of times event planners trying to avoid florist costs,  buy the flowers directly from wholesalers or simply they go to  the local supermarket to serve the purpose of flower arrangement required in the event and keep the florist totally out of the process. The florists hardly get their due respect that they deserve with the event planners coming in between and making the florist, a third party.

To retain the youth in the florist business and give them a boost for being one, it is very important to eradicate the negativity of the business. With the use of advanced technologies and tools, new ideas should be implemented so that the customers can conveniently buy flowers as per their requirements through sophisticated and easy to browse web pages, Facebook stores, mobile commerce and so on and never let the order gathers let down the value of the business through their cheap earning techniques. The elimination of the order gathers can show better profit margins.

Therefore, if the young entrepreneurs have to set up their florist business it is very important to get technological software features and services at the best and affordable rates with better system for direct negotiation like Direct Florist to Florist Transactions. The eradication of the order gathers is also very vital; if a florist wants to obtain better profits, the idea here is that a client buys directly to a local florist, meaning no third parties involved. It is also required to make better differentiated websites with handy web-tools for all the florists to uplift the florist sector in a better way and bring in the positivity of the business back in place with new generations adding their flavor to florist business.

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